About Us
WNOW is helping men feel comfortable in their own skin by becoming better people; better fathers, partners, sons, brothers, and mates.
It starts with you, it starts with us,
it starts When No One’s Watching.
We are creating a community where men are proud to be men; comfortable to take their ‘armour’ off and be their authentic selves, feeling supported and safe in a community of like-minded men.
A community where men explore in a fun way what it means to be a better man, tackling challenges together and focusing on improving their mental, physical, and emotional health to be the best role model they can be for themselves and all those around them.
But first - we must be good to ourselves and peel back the layers to reach our full potential.
We want to reinvigorate what it means to be a man and challenge toxic masculinity norms. We want men to be ok with making mistakes, to learn from them and to continuously grow. We want WNOW men to support and give back to their communities and the world.
WNOW creates environments where men feel safe to connect authentically, share openly and learn from their peers to enable them to be happier when they are by themselves and with their loved ones. We want to shake the perceived cultural expectations that are upon the modern man. We are saying it is ok to celebrate emotional vulnerability and be a good man. Its ok to grow and change out of your culturally accepted norm to be a better person for yourself and for the world around us.
Meet the founders.
When Tadhg Kennelly and David Eccles founded WNOW four years ago, they couldn't have predicted that they were starting something far greater than they could every imagine.
Something that would change how men connected, that could shape how they looked at themselves and something that could save lives.
our not so secret power.
WNOW Sunrise Club is 100% volunteer run. From our 105 Chapter Leads, our casual volunteers that help at our events, to the people that do all the behind the scenes stuff.
But without our Chapter Leads WNOW would not be in 48 locations across 7 countries. These guys took the massive first step to start a new Chapter. They now turn up week in, week out, rain or shine to run Sunrise Clubs all over the world.
The real Heroes of WNOW.
Our members are our real heroes. It’s hard to believe that over 2000 men from 68 nationalities can connect and bond over a common belief that we can all be better men.
Each week our members show up for themselves, but they also show up for each other. We are constantly in awe of the stories we hear of members that are quietly struggling, and where others within our chapters have taken it upone temselves to help and support.
These blokes give WNOW the reason to keep going and growing.
WNOWer of the
year 2025.
Was there someone who inspired you this year. It might just be someone who showed up every week, someone who achieved something remarkable, someone who had a quiet word with you that put wind back in your sails. This is the time to celebrate them.
Nominees will receive all nominations, so everyone is a winner. Do the right thing, put a smile back on their face!
Donnacha from Cronulla - Sydney
2024 WNOWer of the year